Here’s Everything You Get:

 

 

Module 1: The Magic of You

Module one lays the foundation for the rest of the course by doing a deep dive and exploration of the most essential part of your business: YOU! By the end of this module, you’ll have a deeper understanding of what drives you as a human and business owner, where you shine in your industry, and ultimately what you, uniquely, bring to the table.

✔️ Lesson 1.1: Introduction and Mindset Shift #1

✔️ Lesson 1.2: Your Story and Expertise

✔️ Lesson 1.3: Your Values, Unique Perspectives, and Industry Gaps

✔️ Lesson 1.4: Your Industry Purpose and Why

 

 

Module 2: Understanding Your People

Now that we’ve completed our deep dive on the VIP/main character (you!), it’s time to get to know the close-second most crucial factor of your positioning: your customers! By the end of this module, you’ll have greater clarity on the kinds of people or businesses your brand is best suited to provide for or serve.

✔️ Lesson 2.1: Introduction and Mindset Shift Activity #2

✔️ Lesson 2.2: Wayfinding Strategy

✔️ Lesson 2.3: Niching and Narrowing

✔️ Lesson 2.4: [BONUS] Customer Profile Workshop

 

 

Module 3: Undertstanding the Problem + offering the Solution

Things are about to get juicy! Now that we know who you are (like REALLY) and who you’re the best fit to help, it’s time to expand our understanding about what your people genuinely want and need, so we can tailor our solution to be the perfect fit for their needs.

✔️ Lesson 3.1: Introduction and Integrity Statement

✔️ Lesson 3.2: Getting Emotive and Empathetic

✔️ Lesson 3.3: Refining the Core Problem or Need

✔️ Lesson 3.4: Curating the Solution

 

 

Module 4: Standing out and Differentiating

Just when you thought this course couldn’t get any juicier–– it does! So far, we’ve covered: you and YOUR unique magic/perspective, your dream customers or clients, and exactly what they want and need (and what’s stopping them!) In this module, our focus pivots to taking all that we’ve compiled thus far, and ensuring that your brand is the most enticing option for YOUR people on the market. Period.

✔️ Lesson 4.1: Introduction and Mindset Shift #3

✔️ Lesson 4.2: Competitive Landmarking

✔️ Lesson 4.3: Method A: Proprietary IP

✔️ Lesson 4.4: Method B: Values + Commitments

✔️ Lesson 4.5: Method C: Style + Quality

✔️ Lesson 4.6: Method D: Perspective + Personality

✔️ Lesson 4.7: Positioning Stress Test

 

 

Module 5: How to Commit and Prove

In this module, we’ll learn how to back up the claims and decisions we’ve made about our brand positioning so far. By the end of module 5, you’ll walk away with a bank of methods to strengthen and reinforce your unique position in your market.

✔️ Lesson 5.1: Introduction and Mindset Shift #4

✔️ Lesson 5.2: Your Commitment and Promise

✔️ Lesson 5.3: Methods of Proof

✔️ Lesson 5.4: Leveraging Your Commitment as Part of Your Positioning

 

 

Module 6: Claim it Challenge

In this module, we wrap up all  the work we’ve done together thus far by going out in the world and putting our words into action! Now that we know, with clarity and certainty, the position you’ll occupy in your market, it’s time to make it a reality through messaging that connects and take actions towards proving your position as you move forward.

✔️ Lesson 6.1: Introduction

✔️ Lesson 6.2: [BONUS] Magnetic Messaging

✔️ Lesson 6.3: Claim it Challenge

 

Chelsea Blackwell