Shan Hanif – Agency Insiders

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Download: Shan Hanif – Agency Insiders

Shan Hanif – Agency Insiders

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Here’s What You Get:

I will teach you how to grow your agency the right way, as I have done with my own agency, Genflow, which did $23M in actual revenue in 2024 by selling services. This is the most practical and comprehensive program for agency owners. I am doing this to give back to founders, as the industry is saturated with gurus teaching all the wrong things.

5 programs to teach you everything to become a world class agency owner

The most comprehensive agency coaching program on the internet. Over 150+ videos, 50+ resources and everything taught by me and my team. You will learn from actual agency experts who still do this everyday.

1.Agency Audit

In this program we will go through your services, fix your offer, messaging and how you position yourself in the market. Fundamental to your success as an agency owners

Service Fundamentals

6 Lessons

1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service

Niche and Target Market

3 Lessons

1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients

High Converting Offers

6 Lessons

1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5. Money back and results guarantees
6. The secret to offers that win

Sign clients like never before

8 Lessons

1. Analysing your leads
2. Crafting your outreach
3. MVP – Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit

2.Client Acquisition

Learn how to get more clients through Hot Outreach, Paid Ads, Funnels, Content, Personal Brand and Cold Outreach. Everything I do at Genflow.

Strategy that helped me sign 250+ clients

7 Lessons

1. Worlds best acquisition strategy
2. Case study 1 – Hot Outreach
3. Case study 2 – Inbound
4. Case study 3 – Lead magnets
5. Case study 4 – Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)

Inbound Leads: Personal Branding

8 Lessons

1. Content Pillars – What to Post About as Agency Owners
2. Content Posting Strategy
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads

Landing pages, funnels and VSL’s

3 Lessons

1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads

Hot Outreach

8 Lessons

1. What is Hot Outreach
2. How Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks

Automated Cold Outreach

4 Lessons

1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen – Where to get leads from?
4. Cold outreach scripts and tactics

Paid Ads and Emails

8 Lessons

1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked – Automated
8. Ads summary

Sales leads and pipeline management

3 Lessons

1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements

3.Service Delivery

From onboarding to delivering all the work to hiring and managing your team. We will take you through step by step so you can set yourself up for success.

Client Onboarding

6 Lessons

1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call

Business processes (SOPs)

5 Lessons

1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client

Managing team execution

3 Lessons

1. The importance of project management
2. Managing client work
3. Managing team priorties and workload

Hiring and training your team

7 Lessons

1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members

4.Client Management Playbook

The playbook to keeping your clients happy, increasing your retention and LTV.

Account Management

4 Lessons

1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally

The ultimate client comms framework

3 Lessons

1. Framework overview
2. Principles – Proactive, Responsive, Positive, Effective
3. SLA’s – Exact framework to follow

Client Management Model

3 Lessons

1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar

Art of managing client meetings

5 Lessons

1. Intro to managing client meetings
2. Client meeting management framework
3. 5 pillars of the client meetings framework
4. Structuring follows ups
5. Key principles of effective client meetings

Client Reporting

1 Lessons

1. Why so important and cadence needed

Genflow Secrets

I walk you through how I went from $0 to $23M a year in revenue.

The Genflow Story

4 Lessons

1. Accountant to Agency Owner – The Launch
2. $2M-$5M a year agency – The growth
3. Pain and struggle – Investment
4. World leading agency – The Profit

WEEKFLOW

8 Lessons

1. Lessons from signing clients that sold $200M+
2. 8 figure sales system
3. Hot outreach
4. Pitches that win
5. Sales calls
6. Contract negotiation
7. Managing your pipeline
8. Inbound lead generation advanced

Life of an Entrepreneur

13 Lessons