MODULE 1: Create Your Plan to Become a Media Star

In Module 1, you’ll create your own strategic publicity plan to make it easier for you to land dream opportunities that take your business to the next level.

• Discover top 20 media outlets that are right for you, and create an action plan to get these exciting opportunities.

• Learn how to use publicity to land more 1-on-1 clients, sell out your group program, or land a lucrative book deal.

• Leverage your publicity so it reaches more people in your target audience and establishes you as an industry leader.

MODULE 2: Get the Media to Fall in Love with You

In Module 2, you’ll learn how to position yourself as a credible expert to the media, even if your business is new and you don’t have a lot of experience.

• Craft your unique story – one that will inspire reporters to profile you and recommend you to their audience.

• Discover 17 credibility markers you can use to establish yourself as a leading expert, so that you’re regularly featured on your favorite websites, podcasts, influencer platforms, and TV news shows.

• Uncover what the media is really looking for when they decide which stories to cover.

MODULE 3: How to Pitch, Land, and Leverage Guest Posts

Guest posts are an easy way to get started with publicity. While print magazines only publish 10 to 12 issues per year and have limited space, online publications constantly look for fresh content.

• Create attention-grabbing headlines that editors at sites like Business Insider, Forbes, and MindBodyGreen won’t be able to resist.

• Get the proven formula for writing guest posts that garner hundreds (or even thousands) of likes, shares, comments, and links.

• Develop a method to follow up with editors and form meaningful relationships with them, so they’ll want to work with you again and again.

MODULE 4: Get Your Story on Top Podcasts

When you share your story on a podcast, it helps you connect with your audience in a more personal way. Module 4 shows you exactly how to land the podcast opportunities of your dreams.

• Get insider tricks for landing interviews with experts in your industry including on your favorite podcasts.

• Learn how to ace your podcast interview: I’ll share important tips to help you prepare for the spotlight, and answer some commonly asked questions surrounding podcast interviews.

• Find out how to use your podcast interviews to create more raving fans – who can’t wait to work with you as private clients or join your group program.

MODULE 5: Secure Guest Expert Opportunities with Industry Influencers

If it’s your goal to be promoted by the biggest influencers in your industry, Module 5 is for you. In today’s world, influencers have their own unique platforms – their membership sites, Facebook groups, premium group programs, and masterminds – where your ideal clients are hanging out.

• Learn different ways you can collaborate with industry influencers to get introduced to their fans.

• Discover how to get chosen for these elite opportunities, even if these influencers have no idea who you are.

• Leverage these guest expert opportunities to enroll more people in your high-end offerings.

MODULE 6: Get Featured in Prestigious Print and Digital Magazines

If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost.

• Discover the secrets to getting YOUR name in top magazines like Oprah, Fast Company, Glamour, TIME, and more.

• Get insider tips for developing stand-out story ideas and memorable quotes that magazines love to cover.

• Learn the proper way to follow up and nurture relationships with magazine editors, so you become a trusted resource to them.

MODULE 7: Land Interviews on Popular TV Shows

Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. Learn the do’s and don’ts of being on TV, so you can make the most of this valuable opportunity.

• Learn how to get featured as a guest expert on top TV shows including The Today Show, The Dr. Oz Show, Good Morning America, and more.

• Discover the do’s and don’ts of being on TV so you can put your best foot forward and avoid rookie mistakes.

• Get my top tips for creating powerful sound bites that turn new fans into regular clients.